How people find a defense lawyer in the worst hour of their year
Most of our clients find us within a few hours of an arrest. Sometimes it is the person charged, holding a citation in a parking lot. More often it is a mother, a husband or a friend searching on a phone at two in the morning, trying to figure out who to call. Our website is built for that moment first: the number is at the top of every page, and an attorney answers it.
The second group finds us a few days later, after the shock wears off. They want to understand what an arraignment is, whether they should have talked to the officer, and what a first DUI usually means for their license and their job. We publish plain answers to those questions, written by our attorneys, because a person who understands their situation makes better decisions about who should defend them.
The phone number is the whole first screen
On a phone, the first thing a visitor sees is who we are, that we answer around the clock, and a button that calls us. We do not hide the number behind a contact page or ask for an email first. Someone whose brother is sitting in a holding cell does not have patience for a form, and they should not need it.
A page for every charge we defend
DUI, drug possession, assault, theft and federal cases each have their own page explaining the possible penalties, the defenses that commonly apply and how we approach them. People search for their specific charge in Phoenix, not for criminal law in general, and a page that speaks to their exact situation earns the call that a generic page loses.
Rights guides an assistant can quote
People increasingly ask an assistant whether they have to answer police questions or how Arizona handles record sealing. We keep our guides factual, local and signed by the attorney who wrote them, so that when those tools look for a clear explanation they find ours. We never promise outcomes in them, because no honest lawyer can.
Advertising at the hours arrests happen
We run a small amount of paid search on urgent terms, scheduled for evenings and weekends, when most arrests occur and most firms are closed. Each ad goes straight to the matching charge page. We do not run ads that boast about verdicts, and we keep every claim within what the bar allows.
Criminal Defense marketing questions we get asked
How do most new clients reach you?
By phone, usually within a day of an arrest and often outside office hours. That is why an attorney carries the line around the clock and why the number leads every page.
Who is usually searching, the client or a family member?
Often a family member. We write the urgent pages so a parent or spouse knows exactly what to do and what to tell us when they call.
Why have a separate page for each charge?
Because people search for their charge, not for criminal law in general. A DUI page and a federal drug page answer completely different worries, so each gets its own.
Do you share past case results online?
Carefully, and only in ways our state bar permits. We describe how we work and what a defense involves, rather than suggesting any result is guaranteed.
Do your guides bring in clients?
They bring in better informed clients. People who read about their rights first tend to call with the right questions, understand what we explain and decide faster.
This site runs on WorkspaceCMS, and the campaigns described above are run by its team. See how Criminal Defense campaigns work.
